Matcha costs are skyrocketing. Is your price keeping up?
Supply is being squeezed globally and prices are up double digits. Meanwhile matcha drinks are labor intensive: precise dosing, careful milk temperature, consistent whisking. They command a premium. But if you have not stress tested your menu price against real ingredient costs lately, you may be leaving margin on the table or worse, losing it. If your matcha costs went up, your menu price has to go up too.
If your concept is not dedicated coffee first, matcha is not optional anymore. It is expected. The question is whether you are pricing it to actually make money.
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Matcha
powder cost and serving size
Container / Bag size100 g (3.5 oz)
50 g (1.8 oz)907 g (2 lbs)
$
100 g
Per gram: — Per oz: —
Grams per drink4.0 g (0.14 oz)
1 g20 g
Drinks per bag
—
Cost per drink
—
Cup Size
hot cup and flat lid
Packaging per drink: —
Defaults scale with cup size. Enter your actual supplier invoice prices for accurate COGS.
$
$
$
Cup per unit—
Lid per unit—
Straw, napkin, misc—
Total per drink—
$
Milk
dairy
$
Milk unit / carton size128 oz (3,785 ml · 1 gal)
8 oz (237 ml)128 oz (3,785 ml · 1 gal)
Price per oz
—
Price per 100 ml
—
Milk in drink9.0 oz (266 ml)
2 oz (60 ml)64 oz (1,892 ml)
Milk cost this drink: —
Oat, almond, coconut, and soy vary in price and fat content. Oat milk froths closest to whole milk and is the most common specialty substitute.
$
Nondairy unit / carton size32 oz (946 ml)
8 oz (237 ml)128 oz (3,785 ml · 1 gal)
Nondairy per oz
—
Nondairy per 100 ml
—
Nondairy in drink9.0 oz (266 ml)
2 oz (60 ml)64 oz (1,892 ml)
—
Simple Syrup
house made or purchased
$
House made approx $0.005 to $0.010 per g Torani approx $0.015 to $0.020 per g
Grams per drink15 g
0 g40 g
Syrup cost per drink: —
Cold Foam
optional add on
$
Per gram: —
Cream used44 g (1.55 oz)
10 g120 g
$
A standard pump dispenses approx 7 g
Flavor syrup7 g (approx 1.0 pumps)
0 g28 g (4 pumps)
Cold foam cost per drink: —
Cold Foam Recipe
—
Menu Price
base drink and add on upcharges
$
Price of the base drink with dairy milk, no add ons.
Add on upcharges
Nondairy milk
+$
Cold foam
+$
These are added to the base sale price when you select a variant below.
Select variant to view
Base drink
Nondairy milk
Cold foam
Nondairy + cold foam
Base Drink COGS
—
hot 12 oz / 355 ml
Sale Price
—
Gross Profit
—
GP Margin
—
Variant
Sale
COGS
GP $
Margin
Gross margin benchmarks
70% or aboveSpecialty beverage target. COGS is 30% or under.
55% to 69%Viable. Watch overhead closely.
Below 55%Labor and rent will squeeze this hard.
Gross profit is menu price minus direct ingredient and packaging costs. Labor, rent, utilities, and equipment reduce your net margin further.
All Variants
sale price, cogs, and margin by configuration
Variant
COGS
Sale Price
Gross Profit
Margin
Base drink cost breakdown
COGS
—
Line Item Breakdown
base drink
COGS Composition
ingredient share of total cogs
A note on these numbers
Lab COGS · Ideal Conditions
These numbers represent a perfect pour with zero waste, exact matcha dose every time, and no overage on milk. Real world costs will always be higher.
Matcha variance
Loose powder clumps. Actual dose often runs 5 to 10% over.
Milk overage
Steaming and frothing typically wastes 5 to 15% per drink.
Syrup calibration
Pumps and free pours vary. Budget a 10% buffer.
Packaging waste
Broken cups, misprints, and training drinks add up.
A practical real world estimate adds 10 to 20% to this figure. At your current inputs that is roughly
— to — per drink.